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Lead generation is the process to gaining consumer interest for a service or a product and turning that into a sale. At Essex Mortgage we have our own lead generation system where we run Google and Facebook ads to target a specific audience. Once the lead clicks on the ad, they are taken to a specific landing page where they can fill out a form with their information to be sent into our SureFire system for the LO to contact them.
To learn more about the process, click the button below to download a PDF of the lead generation system as well as a few things to know.